Choose Your Words with Care it’s a Hybrid Event

What’s in a name? Really why do some words strike fear in the heart of many before anything else is said?

Let’s take insurance as an example. Mention the word insurance and in my experience many people will run for the hills. It either sounds complicated, boring or too much trouble. Again this is my experience but believe me I have spoken to a number of people over the years and I am yet to have an ‘insurance – brilliant’ reaction.

Mention the word creative or inspiring and I believe we have a different set of emotions being triggered. Again in my experience, I have known people become excited by these words.

So if the power of words has such an impact are we in the events industry in danger of putting the wrong words in front of our clients/audience members etc when we describe our hybrid events? Does the expression ‘hybrid event’ mean pain or pleasure for people hearing the term?

For people inside the ‘events industry’ the term ‘hybrid event’ may be completely common and known to all. But outside of the ‘events industry’ does it have a meaning which really demonstrates what a hybrid event can help achieve for a business?  Could the term actually be preventing event planners from obtaining more work from clients?

Even in the ‘events industry’ there are differences between event professionals as to what a ‘hybrid event’ is and we could spend a huge amount of time debating the definition (for someone to come along later and change it all again anyway).

But I think as long as you (the event planner) are clear on what your ‘hybrid’ event will deliver to your  particular client and the subsequent business benefits that will result then that is effort better spent than spending lots of time and energy arguing about the actual definition.

At the moment, my experience is that many people are still cautious when it comes to hybrid events so we all have some work to do to ensure that the term ‘hybrid events’ sets the excitement racing in the heart of our clients, as they immediately are able to see the business benefits that will follow.

Related Posts and Resources 

Hybrid Event Centre 

Hybrid Event Planning on Planet Planit