Monday 31 December 2012

No Time to Waste for Your Hybrid Event Success

Keeping to time is essential when it comes to the making or breaking of hybrid events. After all you have on-site and on-line  participants to look after.

With an event that isn’t hybrid it could be argued that as you have just one audience in the same room it doesn’t matter as much if the timings slip. But I think that is just a way out of not making some brave decisions e.g. moving the CEO or speakers on if they start to over-run.

I have been at events where planners have waited and waited until more people finally turned up. How does that help anyone?  If some people are not there, just start the event with the people that have arrived. No excuses please.  It’s basically unfair to those people that made the effort and were on time. Plus you can guarantee that once you start late the rest of the programme will carry on late as well.

If you don’t start on time it sends a very clear message to the participants that you don’t care and I would suspect that would be the furthest thought from your mind.  

If you are late for a train it goes without you. The timetable doesn’t change because a number of people haven’t made it to the platform.

Speakers would never want to be seen as ‘time thieves’ and so if they start to exceed their agreed time slot then you will need to have a way of politely moving them on. A good emcee or host will be able to facilitate this for you.

The whole issue of time and punctuality becomes even more pronounced at hybrid events. The on-line participants may just be interested in one aspect of the programme and if your event is not on time then that wouldn’t be good.   

Run your event according to schedule and you can be sure that everyone (on-site and on-line participants) will be happy.  After all time is the one item that can never be replaced. 

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